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Manage no-show

A no-show is a customer who doesn't show up for their booking without having cancelled beforehand.

On ¡HolaOlas!, you have full control over managing no-show: you decide on the refund policy and communicate directly with the customer.

This flexibility allows you to adapt your response to each situation.

What is a no-show

A no-show is characterized by:

  • Confirmed booking : Customer has paid (deposit or total)
  • Absence on the day : Customer doesn't show up at the scheduled time
  • No prior cancellation : No communication before the absence
  • No contact : Unable to reach the customer

No-show can have several causes: forgetfulness, change of plans, transport problem, etc.

How to identify a no-show in the dashboard

To identify a no-show:

  • Go to your dashboard → Bookings
  • Check your booking list
  • Look for bookings with:
  • Status : "Confirmed" or "Deposit paid"
  • Past date : Booking date is in the past
  • Not "Cancelled" status : Booking hasn't been cancelled

You can also filter by date to see past bookings.

There is no automatic "no-show" marker: it's up to you to check and identify these cases.

Refund policy for no-show

The refund policy for no-show depends on your activity and cancellation policy.

Common options :

1. No refund :

  • If customer doesn't show up without prior cancellation
  • Deposit or total paid is kept
  • Policy often used for activities with time slots

2. Partial refund :

  • Keep deposit as cancellation fee
  • Refund remaining balance
  • Balance between penalty and fairness

3. Full refund (exceptional cases) :

  • If customer contacts afterwards with valid reason
  • If you want to maintain good customer relationship
  • At your discretion

Recommendation : Define your policy in your cancellation conditions to avoid misunderstandings.

No-show management process

When you identify a no-show:

1. Verify absence :

  • Wait a reasonable delay (e.g., 30 minutes after scheduled time)
  • Try to contact customer (phone, email)
  • Check if there was a communication problem

2. Document the no-show :

  • Note date and time of absence
  • Record your contact attempts
  • Keep a record for future reference

3. Decide on refund :

  • Consult your cancellation policy
  • Decide according to situation (first time, valid reason, etc.)
  • Process refund if necessary via dashboard

4. Communicate with customer :

  • Contact customer to explain situation
  • Inform them of your decision regarding refund
  • Possibly offer rescheduling if appropriate

Direct communication is important even after a no-show.

How to process refund (or not)

If you decide not to refund :

  • No action needed in dashboard
  • Booking remains in "Confirmed" or "Deposit paid" status
  • Funds remain in your account

If you decide to refund :

  • Go to your dashboard → Bookings
  • Select the booking in question
  • Click on "Refund full" or "Refund deposit" according to your decision
  • Confirm your choice

Refund is processed automatically via Stripe.

Don't forget to communicate with customer to explain your decision.

No-show prevention

Here are some strategies to reduce no-show:

1. Proactive communication :

  • Send reminder 24-48h before booking
  • Confirm details (date, time, location)
  • Provide your contact details for questions

2. Use Google Calendar :

  • Connect Google Calendar for automatic reminders
  • Customers who add event to their calendar receive reminders
  • Significantly reduces forgetfulness

3. Clear policy :

  • Clearly define your policy in cancellation conditions
  • Indicate consequences of no-show
  • Communicate this policy before booking

4. Multiple confirmations :

  • Automatic confirmation email (already sent by ¡HolaOlas!)
  • SMS or WhatsApp reminder if possible
  • Confirmation the day before or on the day

5. Flexibility :

  • Offer easy rescheduling options
  • Allow modifications until a certain deadline
  • Show understanding for exceptional cases

Good prevention reduces no-show and improves customer satisfaction.

Policy examples by activity type

For activities with time slots (excursions, courses) :

  • "In case of no-show without prior cancellation, no refund. Deposit is kept as cancellation fee."

For hotels :

  • "In case of no-show, first night is charged. Following nights are automatically cancelled."

For flexible activities :

  • "Contact us at least 24h before to reschedule or cancel. In case of no-show, we offer rescheduling or partial refund according to situation."

Adapt your policy to your activity type and reorganization capacity.

Special cases

Customer who contacts after no-show :

  • Assess reason (transport problem, emergency, etc.)
  • Decide according to your policy and discretion
  • Offer rescheduling if appropriate

Repeated no-show :

  • Identify recurring customers
  • Adapt your policy for these cases
  • Consider requiring full payment in advance

Communication problem :

  • Check if your emails are received
  • Ensure your contacts are up to date
  • Use multiple communication channels

Each situation is unique and deserves case-by-case evaluation.

Tips for managing no-show well

  • Be proactive : Communicate before booking to reduce risks
  • Define your policy : Include it in your cancellation conditions
  • Stay flexible : Evaluate each case individually
  • Document : Keep record of no-show to identify trends
  • Communicate : Even after no-show, contact customer to understand
  • Learn : Analyze causes to improve prevention

Fair management of no-show strengthens trust and reduces recurrences.

Resource | ¡HolaOlas!