Manage no-show
A no-show is a customer who doesn't show up for their booking without having cancelled beforehand.
On ¡HolaOlas!, you have full control over managing no-show: you decide on the refund policy and communicate directly with the customer.
This flexibility allows you to adapt your response to each situation.
What is a no-show
A no-show is characterized by:
- Confirmed booking : Customer has paid (deposit or total)
- Absence on the day : Customer doesn't show up at the scheduled time
- No prior cancellation : No communication before the absence
- No contact : Unable to reach the customer
No-show can have several causes: forgetfulness, change of plans, transport problem, etc.
How to identify a no-show in the dashboard
To identify a no-show:
- Go to your dashboard → Bookings
- Check your booking list
- Look for bookings with:
- Status : "Confirmed" or "Deposit paid"
- Past date : Booking date is in the past
- Not "Cancelled" status : Booking hasn't been cancelled
You can also filter by date to see past bookings.
There is no automatic "no-show" marker: it's up to you to check and identify these cases.
Refund policy for no-show
The refund policy for no-show depends on your activity and cancellation policy.
Common options :
1. No refund :
- If customer doesn't show up without prior cancellation
- Deposit or total paid is kept
- Policy often used for activities with time slots
2. Partial refund :
- Keep deposit as cancellation fee
- Refund remaining balance
- Balance between penalty and fairness
3. Full refund (exceptional cases) :
- If customer contacts afterwards with valid reason
- If you want to maintain good customer relationship
- At your discretion
Recommendation : Define your policy in your cancellation conditions to avoid misunderstandings.
No-show management process
When you identify a no-show:
1. Verify absence :
- Wait a reasonable delay (e.g., 30 minutes after scheduled time)
- Try to contact customer (phone, email)
- Check if there was a communication problem
2. Document the no-show :
- Note date and time of absence
- Record your contact attempts
- Keep a record for future reference
3. Decide on refund :
- Consult your cancellation policy
- Decide according to situation (first time, valid reason, etc.)
- Process refund if necessary via dashboard
4. Communicate with customer :
- Contact customer to explain situation
- Inform them of your decision regarding refund
- Possibly offer rescheduling if appropriate
Direct communication is important even after a no-show.
How to process refund (or not)
If you decide not to refund :
- No action needed in dashboard
- Booking remains in "Confirmed" or "Deposit paid" status
- Funds remain in your account
If you decide to refund :
- Go to your dashboard → Bookings
- Select the booking in question
- Click on "Refund full" or "Refund deposit" according to your decision
- Confirm your choice
Refund is processed automatically via Stripe.
Don't forget to communicate with customer to explain your decision.
No-show prevention
Here are some strategies to reduce no-show:
1. Proactive communication :
- Send reminder 24-48h before booking
- Confirm details (date, time, location)
- Provide your contact details for questions
2. Use Google Calendar :
- Connect Google Calendar for automatic reminders
- Customers who add event to their calendar receive reminders
- Significantly reduces forgetfulness
3. Clear policy :
- Clearly define your policy in cancellation conditions
- Indicate consequences of no-show
- Communicate this policy before booking
4. Multiple confirmations :
- Automatic confirmation email (already sent by ¡HolaOlas!)
- SMS or WhatsApp reminder if possible
- Confirmation the day before or on the day
5. Flexibility :
- Offer easy rescheduling options
- Allow modifications until a certain deadline
- Show understanding for exceptional cases
Good prevention reduces no-show and improves customer satisfaction.
Policy examples by activity type
For activities with time slots (excursions, courses) :
- "In case of no-show without prior cancellation, no refund. Deposit is kept as cancellation fee."
For hotels :
- "In case of no-show, first night is charged. Following nights are automatically cancelled."
For flexible activities :
- "Contact us at least 24h before to reschedule or cancel. In case of no-show, we offer rescheduling or partial refund according to situation."
Adapt your policy to your activity type and reorganization capacity.
Special cases
Customer who contacts after no-show :
- Assess reason (transport problem, emergency, etc.)
- Decide according to your policy and discretion
- Offer rescheduling if appropriate
Repeated no-show :
- Identify recurring customers
- Adapt your policy for these cases
- Consider requiring full payment in advance
Communication problem :
- Check if your emails are received
- Ensure your contacts are up to date
- Use multiple communication channels
Each situation is unique and deserves case-by-case evaluation.
Tips for managing no-show well
- Be proactive : Communicate before booking to reduce risks
- Define your policy : Include it in your cancellation conditions
- Stay flexible : Evaluate each case individually
- Document : Keep record of no-show to identify trends
- Communicate : Even after no-show, contact customer to understand
- Learn : Analyze causes to improve prevention
Fair management of no-show strengthens trust and reduces recurrences.
