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Customer data and direct bookings
Customer data sits at the core of any booking activity.
It shows who books, how and why.
The question is not collecting data.
It is who controls it.
Why customer data matters
Data helps you:
- understand bookings
- communicate better
- improve the experience
- build long-term relationships
Without data, everything becomes opaque.
Data and direct booking
With direct booking:
- you know who books
- you communicate directly
- you keep the history
- you remain independent
Data stays where the experience is created.